Design | Architektura wnętrz dla Play

Breaking tabu for PLAY - Shop window

Desgin of shop display for PLAY retailer in Złote Tarasy (Golden Terraces) was interesting project to realize whom I used bed design knowlegde and design process from Ingenior Hojskolen i Kobenhavn (now Technical University of Denmark). This design process is being used for development strictly everyday use objects and engineered tools. But it has pass the test with decorating shop display.

1. At the very beginnign of the project I decide to use the process below.

2. A goal of the procejt was to design shopwindow, which will:

- use 1 to 3 LCD tvs 60",

- contains elements and graphics consistent with book of mark of PLAY,

- be "surprising" and "intriguing", also modern, minimalistic, maby layered and levitating or moving,

- have attractive and eye-catching form,

- play on window glass or wall behind shopwindow.

3. During the anaysis of mind map I noticed that object, which is a part of PLAY's logotype and also part of billboards (I named it "blob") fill the requirements of levitating, layered and minimalistic solid. Intriguing and surprising could be breaking a tabu and playing on emotions.

4. So, I made few drafts of concepts which were worked out during analysis of second mind map. I drew "tv as eyes", "tv as media-tongue", breaking the tabu - breaking the logotype" and "tv as media you look through to see the world - eyeglasses".

5. I choose "breaking the tabu" as most controversial solution and easiest to produce.

6. Then I had to chose technology. I was considering layers/profiles, layers with fabric strung on them, and finally styrudure white and violet profiles sculptured to the shape of "blob".

7. Inside the styrodur layers I hide lattice holding the tv. Fitrst profile covered with the alluminium sheet was glued, you can say, to the glass of shopwindow by transparent film of silicone enchancing impression of liquid steel interior of "blob". Exactly as T1000 from "Terminator 2" movie. By breaking tabu I doscovered bedore audience what is PLAY's "blob" made of.