Redefinition of biofireplace. Pure Flame.

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    Pure Flame it is a redefinition of popular fireplace powered by bioethanol. Main objective of this project was to give it a completely new character. Biofireplaces used to be not really good combination of aesthetics of LCD tv and traditional fireplace. Redesign of Pure Flame gives it a chance to fully show its own character as an individual element of interior which was producer's strategy in placing the product on the market.